How We Successfully Created a Virtual Sales Desk?
This case study highlights how we successfully built a Virtual Sales Desk to streamline sales operations, improve response time, and boost customer engagement. By leveraging digital tools and a centralized sales approach, the business achieved higher conversion rates and operational efficiency. The solution enabled seamless remote selling while reducing costs and enhancing overall sales performance.
The Challenge
With tobacco promotion banned in India, driving sales growth was difficult and highly dependent on an untracked field sales team. Managing a large SKU portfolio, promoting new schemes, and building retailer relationships were inconsistent. Lack of retailer feedback data further limited visibility into churn, sales effectiveness, and revenue leakage.
The Solution
A centralized Virtual Sales Desk with an intelligent dialer enabled PAN-India outreach and timely order execution. Inbound IVR, professional calling staff, and automated reporting improved retailer engagement and SKU promotion. Real-time VOC capture and performance tracking delivered actionable insights, reduced costs, and significantly increased sales productivity.
"Creating a Virtual Sales Desk transformed field sales tracking, boosted retailer engagement, and drove a 37% increase in sales while cutting operational costs."
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